Our story
ABOUT THE BRAND
Èyí Dára is a yoruba phrase meaning THIS IS GOOD. Èyí Dára is a breath of fresh air. Catering
to high achieving, health-conscious women with natural hair. The brand exists to offer a sigh of
relief to women who are tired of haircare being a major stress point in their daily lives.
Èyí Dára products create a lavish and indulgent experience, allowing customers to luxuriate in the hair care experience and treat themselves to luxury in the comfort of their own homes. Èyí Dára allows women to celebrate the stunning and incomparable beauty of their hair.
OUR ESSENCE
Nature Meets Innovation – Using science-backed ingredients, we elevate natural hair care with solutions that deliver visible results, restoring vitality and health to every strand.
Nature’s Best for Your Hair – Our premium hair care products harness the power of sustainably sourced, natural ingredients to nourish and enhance your natural hair from root to tip.
Beauty with a Purpose – We believe in empowering women inside and out. That's why we invest in female financial literacy, helping women thrive beyond hair care.